Mark Goldbridge built a large following through The United Stand, his Manchester United fan channel known for live watchalongs, rants and exaggerated reactions to goals and defeats. Short clips from those streams travel far beyond United supporters on social media, where his phrases become reusable reaction sounds. Feel Better Now fits that pattern, taken out of its original match context and reused whenever football fans want a drained, sarcastic response to relief, frustration or schadenfreude during a game online.