Hamoud Habibi spread online as a short looping clip shared across YouTube, TikTok and meme pages, where its simple chant made it easy to recognise and reuse. Creators began placing it over unrelated footage, reaction clips and deliberately awkward edits, letting the cheerful singing contrast with what was happening on screen. That contrast helped the sound move beyond one video and become a reusable meme format. It is still used today because the melody is instant, the loop never resolves, and a few seconds are enough for viewers to get the joke.