Put it near the end of a short video, right after the problem is stated, so it lands as the punchline rather than the setup. Follow it with Bruh for a deadpan reaction to the obvious cure, or with Emotional Damage when the headache gag needs a bigger payoff.
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This clip is a short spoken chant repeating 'HeadOn, apply directly to the forehead' over and over for just under fourteen seconds, delivered in a flat, insistent commercial voice. It feels funny and deliberately irritating, the kind of catchy repetition that sticks in your head long after it stops. It comes from the headache product television commercial that became a widely shared meme.