Place it just after the failed moment in your edit, then follow it with Emotional Damage for a bigger reaction before cutting to Bruh to close the joke, letting each beat land before the next one arrives.
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This is a short 3.3-second SMG4 clip built around the phrase 'here comes the big sad,' delivered as a brief spoken moment rather than a musical cue. It lands with a flat, deflated feeling, like the joke has suddenly run out of energy, making it an easy way to mark a disappointing turn without saying much yourself.