The phrase comes from everyday Russian speech and circulates online as a short standalone voice meme, usually shared without a credited source or original video. Because the line is an unfinished setup, editors reuse it as a flexible template: the voice states a preference and the following footage supplies the joke. It spread through short form reposts, compilations and soundboards where Russian phrases are often used even by non Russian speakers for their rhythm and deadpan delivery, and it remains popular as a quick intro sound.