Ben is a mobile provider brand in the Netherlands, known for simple advertising built around the first name Ben and the Dutch phrase Ik ben Ben, which means I am Ben. The line became a recognisable slogan through television and radio advertising, where the wordplay between the brand name and a personal introduction made it easy to remember. Online, Dutch speakers reuse the short recording outside the ads as a meme reply, especially in chats and edited videos where introducing yourself as Ben is the whole punchline.