'I'm Just Ken' was written by Mark Ronson and Andrew Wyatt for Barbie (2023) and performed on screen by Ryan Gosling as Ken. The number arrives during Ken's identity crisis, when he realizes his whole existence revolves around Barbie, and it became one of the film's signature moments. Gosling's full-commitment performance turned it into a viral phenomenon, spawning the 'Kenergy' meme wave and an Oscar nomination for Best Original Song, and the clip now soundtracks countless edits celebrating lovable losers everywhere.