Infomercials became a staple of American late night television in the 1980s and 1990s, using fast talking hosts and relentless repetition to sell kitchen gadgets, fitness gear and cleaning products. The distinctive announcer style, with rising excitement and constant bonus offers, became so familiar it turned into a parody format online. Short pitch clips now circulate on soundboards and in edits, where creators reuse that TV shopping energy to hype anything from snacks to video game items as if it were a revolutionary invention.