The sound comes from Naruto, the anime series where Itachi Uchiha of the Uchiha clan uses the Sharingan, a red eye technique with spinning tomoe. Clips of his calm activations spread widely in anime edits and AMVs on YouTube and later TikTok, where the audio became shorthand for a villain powering up. It remains popular alongside the stronger Mangekyo Sharingan transformation, with fans pairing the cue to slow zooms, red eye overlays and dramatic confrontations that need instant recognition without any dialogue or explanation.