Online, the phrase became a reusable tagline for short videos that joke about Corona beer and about life during the coronavirus pandemic, often appearing in TikTok edits, reaction clips and drinking memes. Its appeal comes from the double meaning: the same words work as a casual call for a drink and as a darkly funny reference to a period everyone remembers. Because the clip is only a few seconds long, it is easy to drop into almost any edit, which has kept it circulating as a quick, recognisable punchline in meme culture.