Flávio Bolsonaro is a Brazilian senator from Rio de Janeiro and the eldest son of former president Jair Bolsonaro. Campaign jingles like this one are a long tradition in Brazilian elections, where a short, singable hook helps a candidate's name travel on radio, television, rallies and later on social media and WhatsApp. Clips of political jingles are now widely reshared outside campaign season as memes, remixes and ironic sound effects, keeping the melody familiar even to listeners who never heard the original broadcast version.