Lula, full name Luiz Inácio Lula da Silva, and Jair Bolsonaro are the two dominant figures in Brazil's recent presidential politics, with Bolsonaro serving before Lula returned to the presidency in 2023. Their names have become shorthand online for opposing political camps, especially during and after the closely contested 2022 election. Short clips invoking both names circulate in Brazilian meme culture and messaging apps as a quick signal of that rivalry, used less for information and more for a knowing, partisan reaction among viewers who follow the debate.