The phrase began as a parody of emotional like bait on early social media, where sad videos and stories were captioned with pleas for likes and shares. Written in broken slang as lyk dis if u cry evertim, it spread through comment sections, image macros and reposts in the early 2010s. The joke became shorthand for calling out manipulation while pretending to be moved. It survives as a reaction sound because the wording is instantly recognisable and fits any moment played for cheap sympathy.