Within Five Nights at Freddy's fan culture, the track became shorthand for William Afton, the series' purple-clad killer, and spread through YouTube edits, meme compilations and short-form videos that paired its menacing beat with villain reveals. Its popularity grew alongside other franchise sounds, from the chilling FNAF 2 scream to voice lines like I always come back, because it instantly signals that Afton is behind the horror. Years later, creators still use it to mark a twist, a return or a dark joke.