Getting Over It with Bennett Foddy, released in 2017, became famous for its brutal difficulty and for the frustration it caused popular streamers. Markiplier, a YouTube creator known for energetic Let's Play videos, played the game and his panicked reaction to losing progress was clipped and shared as a short meme sound. The repeated phrase 'no, stop, what are you doing' made it easy to reuse, and creators still pair it with gameplay fails, collapsing builds and other moments where hard work suddenly unravels.