The gurgle originated on TBTL, short for Too Beautiful to Live, the daily comedy podcast co-hosted by Luke Burbank and Andrew Walsh. Walsh performed the throat noise on air as a bit, giving it the alternate name barbajagal, and regular listeners adopted both labels. Clips of the moment circulated among the show's community, known for preserving running jokes as short audio drops. Its appeal is its specificity: it is not a generic burp or growl, but a recognizable in-joke that signals shared knowledge of the show.