The clip circulates in Japanese meme edits linked to Hikakin, one of Japan's best known YouTubers, and the wider Hikakin Mania remix style that cuts his energetic reactions into short soundboard clips. The phrase itself is treated less as meaningful dialogue and more as a catchy nonsense hook, which helped it spread beyond Japanese speaking audiences. Short reaction sounds like this travel well on social video because the emotion reads instantly, so the clip keeps being reused for confusion, surprise and random humour even by viewers who only know it as a sound.