The joke built around Michael Jackson in the freezer spread as a short form meme where the singer's instantly recognisable voice is placed in the last setting anyone expects. Clips using the mj in the freezer phrasing circulate on soundboards and in reaction edits because the premise needs no explanation and the audio works even without video. Editors reuse it for cold reveals, shocked reactions and absurd cutaways, which has kept the eight second clip in rotation long after longer Jackson parodies fade.