The line comes from Thor: Ragnarok, the 2017 Marvel film in which Korg, a soft-spoken Kronan warrior played by Taika Waititi, provides much of the comic relief alongside Thor. Korg's matter-of-fact way of speaking made his throwaway observations easy to lift out of context, and short audio clips of his lines began circulating as reaction sounds on meme and soundboard pages. Because the phrase is short, instantly recognisable to Marvel fans, and funny without needing the full scene, it remains a handy shorthand for pointing out something oddly shaped or illogical.