Movistar is the consumer brand of the Spanish telecommunications group Telefónica, used widely across Spain and Latin America for mobile and broadband services. Its short melodic logo became familiar through years of television adverts, sponsorship idents and mobile phones where the tune appeared as a ringtone and startup sound. Short recordings of that chime began circulating on meme soundboards and in mobile video edits, detached from official adverts. It remains popular because the melody is instantly identifiable even when played over a completely unrelated joke or reaction scene.