Sprunki is a fan-made mod of the music game Incredibox that spread widely online in 2024 through gameplay videos, remixes and fan art. Players drag icons onto characters to build loops, and each character switches between a normal look and a horror look. Brud became a fan favourite for his bucket hat, blank expression and simple part in the mix. His normal mode sound is still shared in edits and soundboards because it instantly signals the character and contrasts with his much darker horror version.