Phil Swift became a meme through his over the top infomercials for Flex Seal products, especially the 2017 Flex Tape advert where he damages and repairs objects including a boat. His line about the amount of damage was clipped and reposted across YouTube, Vine compilations and soundboards. Editors began using it as a punchline for any visible destruction, and the phrase entered everyday meme language. It remains popular because the delivery is instantly recognisable even without seeing the advert.