Put it immediately after the reveal as the reaction beat, then follow it with the sitcom laugh for a light payoff or the sad trombone when the moment falls flat, and save the gayyyy reaction for a second, more pointed response later in the same edit.
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This is George Takei's slow, drawn-out 'Oh my,' spoken in his deep, polished voice across about three seconds. It lands as playful disbelief, part surprise, part amusement and part knowing understatement, without turning into full shock. He is best known as Sulu in Star Trek, and made the phrase one of his signature reactions in public appearances and online culture.