Old Spice became a meme staple thanks to its surreal television adverts in the 2010s, especially The Man Your Man Could Smell Like campaign fronted by Isaiah Mustafa and later the loud, over the top spots with Terry Crews. Clips and lines from those commercials were shared widely on YouTube and Vine, then reused in meme edits and soundboards. This particular line captures the campaign's joke perfectly, presenting ordinary grooming as proof of extreme masculinity, which is why creators still reach for it when they need instant, ironic manliness.