The clip comes from Casseurs Flowters, the French hip hop duo of Orelsan and Gringe, and is tied to their Bloqué project, the short comedy series that ran on Canal+ in the mid 2010s. The line works as a parody of anti drug and alcohol warnings, reduced to a simple equation anyone can quote. French speaking users shared it on soundboards and in edits as a shorthand reaction, and its brevity helped it survive as a reusable meme sound long after the series ended.