The phrase comes from Pepperidge Farm bakery adverts built around nostalgia for old fashioned baking, where an older narrator recalled how things used to be made. Family Guy turned it into a running cutaway gag with Peter Griffin repeating the line in increasingly petty situations, treating minor grievances like treasured traditions. The clip spread online as a caption and sound for calling out forgotten details, and it stays popular because almost any small callback can be framed as something Pepperidge Farm would remember.