The clip is tied to Omaru Polka, a Japanese virtual YouTuber from Hololive known for her energetic, circus-themed persona and playful vocal bits. Short vocal moments like this one are commonly clipped by fans from streams and shared as soundboard audio, where they take on a second life outside their original broadcast. The dumu dumu chant is easy to recognise, easy to loop and easy to drop into an edit, which helped it spread among Hololive fans and short-form creators. It remains popular because it instantly signals a light, silly mood without needing any context.