'Popular' comes from Wicked, the stage musical that premiered in 2003, where Glinda sings it while offering Elphaba lessons in being liked, admired and socially successful. The number became one of the show's best-known songs, and it reached a new audience when Ariana Grande performed it as Glinda in the 2024 film adaptation. Short clips of Glinda's performance have since circulated widely in edits and memes, where the song's cheerful confidence makes it a shorthand for popularity, beauty and social status.