Put it at the reveal moment itself, right before the person or prize fills the frame. Follow a successful guess with a DJ Airhorn Sound Button blast to mark the win, or precede a wrong guess with a sad sting instead.
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This is a three-second exciting sting built around the 'Come On Down' cue from The Price Is Right, in its 1975 version. It is pure game show hype, bright and urgent, giving a listener that instant rush of being summoned to the stage to play for a prize.