Place it at the peak of a flex edit, just as the expensive item fills the frame, then follow it with Bruh for the reaction and Emotional Damage when the brag falls flat.
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This 20-second meme clip is built around the repeated word 'rich', delivered as a short, punchy soundboard moment that leans into money, status and showing off. It feels playful, boastful and deliberately over the top, like a quick flex meant to make a chat or edit laugh. The repetition keeps it instantly recognisable and easy to drop at the right second.