Road Dogg, real name Brian James, rose to fame in the late 1990s during WWE's Attitude Era as part of the New Age Outlaws with Billy Gunn and later D-Generation X. His self introduction became one of the era's most quoted entrances, built around the you didn't know catchphrase that crowds would shout back at him. Clips of the intro still circulate in wrestling compilations, entrance parodies and meme edits, where the confident delivery signals that a big arrival is about to happen.