Itachi Uchiha is a major character in Naruto, the manga by Masashi Kishimoto that began in 1999 and was adapted into the long-running anime series. As Sasuke's older brother and a member of the Akatsuki, Itachi became one of the franchise's most quoted figures, known for a quiet voice that contrasts with his reputation. Short clips of his scenes circulate in anime edit communities and on soundboards, where fans reuse them out of context as a shorthand for menace, confidence or a dramatic reveal, keeping the character present in memes long after the original episodes aired.