The boom became widely known through Vine, the short-form video app that peaked in the mid 2010s before shutting down in 2017. Creators used the deep hit to exaggerate reactions and fake dramatic reveals in six-second clips. After Vine closed, the sound migrated to YouTube, TikTok and meme edits, where it survived as a shared shorthand. Its continued use is not tied to one character or scene, which makes it easy to drop into any edit where a moment needs mock gravity.