Saint Seiya, known in Brazil as Cavaleiros do Zodíaco, has been a familiar part of Brazilian pop culture since its anime became widely popular there, and Seiya remains its most recognisable hero. The phrase pão duro is everyday Brazilian slang for someone who is tight with money, so pairing it with a heroic name creates an affectionate, instantly readable joke rather than a serious insult. On soundboards and in short-form edits, the combination circulates as a reaction clip for stinginess, helped by its very short length and by the broad nostalgia many Brazilian viewers still feel for the series.