Place it at the start of a challenge sequence, before any action begins, then follow the confrontation with a crowd cheering swell for the face-off and save the victory fanfare for after the result lands, keeping the call-out as the setup.
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A short voice clip of Seth Rollins delivering the line 'I'm coming for ya, boy' in a fired-up promo style over about four seconds. It lands as a direct call-out, half threat and half hype, giving listeners that tense, confrontational rush right before a rival finally answers back in the ring.