Place it at the start of a replay segment, just before the decisive play, then follow a goal with crowd cheering and a miss with sad trombone for a clear payoff.
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Brazilian football commentator Silvio Luiz delivers his catchphrase “Olho no lance” in a loud, rapid broadcast voice across about five seconds. It feels playful and suspenseful, like a cue that something worth watching is about to happen. The line comes from Luiz’s television football commentary, where his energetic calls became familiar to Brazilian viewers.