Crazy Frog began as 'The Annoying Thing', a computer-animated character created by Swedish artist Erik Wernquist in 2003, built around a two-stroke engine sound imitation. German ringtone company Jamba! licensed it and released 'Axel F' in 2005, a dance remix of Harold Faltermeyer's 1984 Beverly Hills Cop theme with the frog's gibberish vocals. The single topped charts across Europe and the ringtone adverts made it inescapable. It lived on through YouTube poops and meme edits, and on soundboards it often appears under its Russian name, 'Sumasshedshaya Lyagushka'.