Flavor Town is the nickname Guy Fieri gave to the world of bold, indulgent American diner food he explores on Diners, Drive-Ins and Dives, which began on Food Network in 2007. The phrase caught on as shorthand for comfort food done with confidence, then spread through memes, reaction videos and food TikToks where creators borrow it to crown a dish. Its appeal has lasted because it is short, instantly recognisable and tied to a familiar television personality, making it an easy punchline for any impressive meal.