Sho Minamimoto is a recurring antagonist in The World Ends With You, Square Enix's action role-playing game first released for Nintendo DS in Japan in 2007. Known for his flamboyant style, mathematical wordplay and frequent use of the word zetta, he became a fan favourite for quotable, over-the-top lines. Short voice clips of his dialogue have circulated on soundboards and in fan edits for years, where this blunt dismissal is reused as shorthand for cynicism. Its brevity and recognisable character voice keep it useful long after the original game.