Keanu Reeves made a surprise appearance at the Xbox E3 briefing in June 2019 to present Cyberpunk 2077, the game in which he plays Johnny Silverhand. His enthusiastic stage segment quickly became one of the most shared moments of that year's show, and short lines from the presentation were clipped and reposted as reaction sounds. This phrase survived as a compact intro cue online, reused whenever a creator wants a familiar celebrity voice to tee up a trailer, reveal or joke.