The sound comes from the Uber Eats platform, where tablets in partner restaurants and the driver app play an alert whenever a customer places an order. As food delivery apps became part of everyday life, recordings of the chime began circulating in driver vlogs, kitchen videos and comedy sketches online. Creators adopted it as a shorthand for modern takeaway culture, using it to signal that food is on its way without any explanation. Its familiarity keeps it popular in memes and short-form videos about delivery work.