The Mr Incredible Becoming Uncanny format grew out of online meme edits that take the Pixar character and distort him step by step, with each numbered phase looking and sounding more unsettling than the one before it. Shared as short phase compilations and individual phase clips on video platforms, the format caught on because viewers could follow the escalation and anticipate the next, darker version. Phase 11 sits deep in that progression, so it is mainly used by creators who want the later, most disturbing stage rather than the early, lighthearted phases.