Warner Bros was founded in 1923 and its shield logo became one of the most recognisable marks in cinema. The fanfare evolved over decades, with the modern orchestral version strongly associated with the studio's late 20th century films, television productions and home video releases. Shared online as a standalone clip, it is now used far beyond official releases, with creators borrowing its instant authority for intros, parodies and mock premieres where a small video needs a big studio feeling.