Microsoft introduced this startup sound era with Windows Vista, released in 2007, and the chime carried through Windows 7 in 2009 and was adapted for Windows 10 in 2015. For millions of users it played daily at boot up, which made it one of the most recognised computer sounds ever. Online it later became shorthand for nostalgia, slow loading times and old PC culture, appearing in memes, remixes and comparison videos that contrast different Windows generations and their opening sounds.