The Price Is Right has aired on CBS since 1972, making it one of the longest-running game shows in television history, first with host Bob Barker and later Drew Carey. Its music cues, including short winner stings like this one, are woven into pop culture from decades of daytime reruns and clip compilations. Online, the jingle keeps circulating in celebration meme edits and victory announcement videos, where a single triumphant bar instantly reads as somebody winning big.