The line comes from Willy Wonka and the Chocolate Factory, the 1971 film adaptation of Roald Dahl's book, starring Gene Wilder as Wonka. Near the end Charlie and Grandpa Joe confront him about the promised lifetime supply of chocolate after breaking the rules, triggering the outburst. Clips and quotes spread widely on forums, YouTube and social media in the 2000s and 2010s, often trimmed to just the dismissal. It remains popular alongside other reaction clips like the fail sound meme because it turns an ordinary no into a dramatic verdict.