You've Got The Touch was written and performed by Stan Bush for the 1986 animated film Transformers The Movie, where it accompanied Optimus Prime's battle scenes. The song became closely linked to 1980s heroism and was later revived in films, TV parodies and Transformers games and series. Online, the short chorus became a reusable shorthand for empowerment, shared as a meme sound for victories, transformations and motivational edits where an underdog suddenly turns the situation around completely.