Zangief is the Russian wrestler from Capcom's Street Fighter series, and this clip comes from Street Fighter IV, released in 2008. The sound is linked in existing listings to his pile driver, one of his most recognisable wrestling throws, which helps explain why fighting game fans kept the short clip in circulation. As a standalone soundboard clip, it travelled beyond match footage into reaction edits and short videos, where the timing of the line does most of the work. Its appeal has lasted because the moment is instantly readable, even for viewers who have never played the game.