Place it at the end of the setup, just after the excuse or denial, then follow it with a short laugh or a suspense sting to hold the reaction shot. In a longer edit, use it once as the turning point, and let a cartoon slip or a game-show buzzer close the scene after it.
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This two-second clip is a brief spoken reaction built around the single word in its title, delivered in one fast burst. It lands as a teasing, caught-you-out jab, the kind of sound that makes a small slip feel bigger and funnier in the room. Its abruptness gives it a playful sting, turning an awkward pause into a shared laugh without needing any extra setup.