The sound comes from Nikita Kucherov's press conference after the Tampa Bay Lightning won the Stanley Cup in 2021. Frustrated that teammate Andrei Vasilevskiy had not won the Vezina Trophy, Kucherov called the decision number one bullshit, defending his goalie on live television. The moment went viral among hockey fans because of his blunt honesty and casual delivery. Clips and edits spread quickly across social media, and the phrase became a lasting Lightning meme that fans still quote whenever they think a player or team got robbed.